The Challenge

Renowned spin instructors Akin Akman and Angela Johnson needed seasoned leaders to launch the digital components of their new fitness studio and brand, AARMY. A from-the-ground-up ecosystem needed to coordinate with the launch of a new studio space in Soho, NYC.

What We Did

UXDC delivered by providing engineering, product, and project management expertise: writing requirements, refining business logic, testing functionality, and vetting and selecting all technology vendors.

Results

UXDC successfully launched AARMY’s digital ecosystem, which integrates a back-end studio management platform, a new website, a customer support platform, and an email service provider. UXDC continues to provide product management expertise, helping to launch new features including online classes, a back of studio admin system, and more extensive marketing email drip campaigns.

The Challenge

Renowned spin instructors Akin Akman and Angela Johnson needed seasoned leaders to launch the digital components of their new fitness studio and brand, AARMY. A from-the-ground-up ecosystem needed to coordinate with the launch of a new studio space in Soho, NYC.

What We Did

UXDC delivered by providing engineering, product, and project management expertise: writing requirements, refining business logic, testing functionality, and vetting and selecting all technology vendors.

Results

UXDC successfully launched AARMY’s digital ecosystem, which integrates a back-end studio management platform, a new website, a customer support platform, and an email service provider. UXDC continues to provide product management expertise, helping to launch new features including online classes, a back of studio admin system, and more extensive marketing email drip campaigns.

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