Helped launch the digital ecosystem of a stylish new fitness empire
Renowned spin instructors Akin Akman and Angela Johnson needed seasoned leaders to launch the digital components of their new fitness studio and brand, AARMY. A from-the-ground-up ecosystem needed to coordinate with the launch of a new studio space in Soho, NYC.
UXDC delivered by providing engineering, product, and project management expertise: writing requirements, refining business logic, testing functionality, and vetting and selecting all technology vendors.
UXDC successfully helped launch AARMY’s digital ecosystem, which integrates a back-end studio management platform, a new website, a customer support platform, and an email service provider. UXDC continues to provide product management expertise, testing new features including online classes, a back of studio admin system, and building out more extensive marketing email drip campaigns.
Renowned spin instructors Akin Akman and Angela Johnson needed seasoned leaders to launch the digital components of their new fitness studio and brand, AARMY. A from-the-ground-up ecosystem needed to coordinate with the launch of a new studio space in Soho, NYC.
UXDC delivered by providing engineering, product, and project management expertise: writing requirements, refining business logic, testing functionality, and vetting and selecting all technology vendors.
UXDC successfully helped launch AARMY’s digital ecosystem, which integrates a back-end studio management platform, a new website, a customer support platform, and an email service provider. UXDC continues to provide product management expertise, testing new features including online classes, a back of studio admin system, and building out more extensive marketing email drip campaigns.
