UX Design Collective
Creating exceptional user experiences from startups to enterprise


Ideation & Design


We transform your project requirements into a fully-fledged concept of how your product will look and function. We explore possible concepts, solidify the direction, and architect your product’s organization, flow, interactions, and visual design - with fanatical attention to detail.

Our Ideation & Design process can include:


Product design Workshops

A time-boxed, collaborative session for generating ideas to get team members thinking about the product at large; identifying assumptions, validating design direction, and prioritizing next steps

Customer Journey Mapping

A visual or graphic interpretation of the overall story from an individual customer's perspective of their relationship with an organization, service, product, or brand, over time and across channels


A representation of a type of customer to help to align strategy and goals to specific user groups

Use Cases

The process of laying out tasks from the user's perspective


A rapid freehand drawing method to help visualize screen-to-screen interactions that helps create a foundation upon which to overlay the actual design work; helps explore conceptual possibilities and define a direction

Card Sorting

Method used to improve the labelling, grouping, and organization of content

User Stories

Simple statements that describe a type of user, what they want, and why they want it; captures the description of a product feature from an end-user perspective

User Flows

Visual illustration of the interactions or tasks necessary for an individual customer to fulfill their needs or complete a process

Information Architecture (IA)

The structure of information on a website; depicted with site maps, flows, and diagrams


A visual framework that helps define the interface by detailing the site’s structure as well as the sizing, placement, and order of the elements and functionality on each page

Interaction Design

The structure and behavior of all interactive systems including every element on the screen that a user might swipe, click, tap, or type

Visual Design

The orientation of all visual elements of the product, which may include graphics, photography, typography, illustration, color treatment, spacing, and layout


A cohesive set of design specifications that apply across your product to help ensure consistency in all aspects of design, including graphics, icons, images, interactions, color palettes, typography, page elements, grids, coding conventions, accessibility requirements, style, language, voice, tone, and content