UX Design Collective
Creating exceptional user experiences from startups to enterprise

About Us

You are in expert hands.


Get to know us.

Our passion comes through in our work because we put our hearts in it… and our collective expertise behind it.

As a boutique studio of experienced UX and product experts, we are committed to creating thoughtful, impactful design and partnering with leading brands and startups to strategize, design, and build transformative digital experiences.

Here's more about our highly praised team:


Partner + Head of UX & CREATIVE

Laura Kim

Specialties: Creative and UX management, UX/visual/interaction design, business analysis, and usability testing

About: For over 20 years as a creative and UX leader, Laura has successfully created and launched major initiatives for top global brands – from consumer websites and mobile apps to enterprise-wide tools. Her lifelong love of useful, usable, and beautiful design fuels her passion for crafting engaging user experiences. Laura leads the UX team and coordinates efforts that bridge the gap between users, design, business, development, and other stakeholders to bring these complex websites and apps to life. Her work has helped clients achieve serious results – deepening customer engagement, increasing sales, and gaining a competitive edge in the constantly evolving digital world.

Past Gigs: TIAA, E*TRADE, American Express, McGraw-Hill Education, Sanofi-Aventis

On a Personal Note: “I love eating exceptional food, dancing, music, travel, DJing, nature, good conversation, beautiful objects, and a nice bottle of wine. I love talking about the benefits of turmeric (and making you eat some).”



Partner + head of product & projects

Ariel Rey

Specialties: Product management, business analysis, project and program management, usability testing

About: Ariel is an experienced leader of global product and engineering organizations and has a rich and deep history building consumer-facing mobile apps and websites, as well as enterprise platforms. As a tireless advocate for users' needs, Ariel has a talent for making the complex easy to understand. She skillfully guides communication between business and technical teams, expertly defines relevant and exciting product features and requirements, and partners closely with architects and developers to hit aggressive deadlines, ultimately facilitating the launch of outstanding products.

Past Gigs: Viacom, Viggle, Time Inc, NewsCorp

On a Personal Note: “I'm still as music-obsessed as ever but now have the opportunity to introduce my son to new bands as well as pass along my love of reading, animals, food, and travel."



business Operations and senior copywriter

Juliana Brafa

Specialties: Copywriting, project management, usability testing, and video content production

About: Relevant, engaging content is the foundation of an excellent user experience. With a passion for words, Juliana carefully guides the vision and crafts content that speaks to users in a relatable, enjoyable way. She has created content for apps and digital education platforms, managed digital products, produced award-winning video content, and developed a wide variety of editorial and communication materials. With a unique capacity for empathy and communication, Juliana translates intangible ideas and complex concepts into clear, accessible content that seamlessly underpins a delightful digital experience.

Past Gigs: Institute for Integrative Nutrition, SXSW, UCB Comedy, IFC, the Guardian

On a Personal Note: “I love mindblowing food, healthy living, film, comedy, art, not to mention dancing, traveling, cuddling with animals, singing, and playing the ukulele!”


How can we help you?

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